SMS Text Messaging
SMS Text Messaging is a breakthrough communication medium as evidenced by growth year after year. Every 6 months SMS traffic volumes have increased at least 37% in the US. It has quickly changed the way people communicate and accesss information.
The Facts
A typical U.S. Mobile subscriber sends or receives 357 text messages a month, compared to placing or receiving 204 phone calls per month
Recent industry success stories with SMS
In an 18 day period, the double opt-in rate for Little Ceasars was 62%...a staggering result.
McDonald’s launched its Monopoly Game promo and had 1,998,774 mobile code entries (15%).
Dairy Queen had a 22% mobile click-through rate.
You just don’t see results like this in traditional media.
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Who is Texting |
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