Advertising
Unlock the power of traditional media advertising. Transform passive, impression based mediums into interactive consumer experiences by adding a SMS Call To Action to your magazine, newspaper, billboard, radio and television ads.
Create a new dimension for your advertising campaign, attract a larger audience and hook your buyers right when they see your ads.
Custom SMS and Rich HTML Email Responses
TextServ's products allow you to create custom SMS responses for each TextCode you manage, allowing you to localize your message on a per campaign ad basis. Make changes to these responses in realtime, and offer a 5% discount one day, and a 10% discount the next!
In addition TextServ can be configured to request a consumer's email address, as part of the inital call to action, or as a follow on request. Custom HTML or plain text emails can be automatically sent to each consumer that supplies their email address, allowing customers to buy the advertisied product with a single click, see product brochures and offers etc.
Measure success in real time.
Using TextServ's sophisticated real time dashboard, measure the relative effectiveness of every campaign and campaign ad. How did this campaign or ad do compared to those ran last month, or over the last year?
Measure in real time which media types, locations, formats and artwork are the most effective at garnering customer responses. Then fine tune your media spend and target your advertising dollars more effectively.
Up to five years of your historical data is available for comparison and review, allowing you to measure ongoing success rates and fine tune your efforts.
Continuously Market
Once you have built a customer opt in list through your mobile marketing initiatives you can then reach out to that customer base again and again using SMS and Rich HTML Email campaigns.
TextServ makes it easy to build a campaign distribution list from the customer contacts you have collected and to target the right customers for the campaign you wish to run.
Reconnect with your customers on an ongoing basis to build and reward loyalty, enhance your brand and drive sales.
Measure the results of these outbound campaigns on your TextServ dashboard. Are you reaching the right customers?
Features
Customized SMS and Rich Email Responses on a per Campaign Ad basis.
Real time Dashboard provides overview of campaign effectiveness or drill down to analyze specific campaigns ads.
Measure in real time the relative effectiveness and performance of campaign ads, which locations are garnering more responses, which artwork and messages are more effective.
Measure in real time the number of responses, email views and subsequent email link clicks.
Track the geographical location of the respondents and determine your market reach.
Extensive On Demand & Batch Reporting capabilities.
Generate bulk outbound SMS and Email campaigns from 'Opt In' Consumers.
Brand Benefits
Leverage investment in traditional media into direct interactions with consumer.
Increase response rates of traditional campaigns.
Monitor effectiveness of campaigns in real time.
Tune & target your advertising spend to those media locations that are most effective.
Facilitates straight through product information and procurement fulliment
Leverage consumer opt in data for future outbound campaigns.
Cost effective, scaleable and secure solution.
Tightly integrated with TextServ's Consumer Feedback and Survey Products.
Consumer Benefits
Ability to easily request more information about your products and services when they see them advertised.
Ability to purchase your products and services when they seem them advertised.
Ability to interact with your brand and take advantage of promotions, discounts, coupons.
Ability to notified of future opportunities your brand is advertising.
